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WHAT IS WEBSITE MAINTENANCE & WHY IS IT SO IMPORTANT?

Jun 21, 2020

Any website that uses the latest technology operates 24 hours non-stop.  This continuous operation eventually makes a website experiencing some technical problems.  This is where website maintenance plays a very important role in overcoming any existing problems.

Most business owners only prioritize building and launching a website, without maintaining their website properly.  In reality, if you don’t manage it well, chances are you will lose a lot of potential customers.  And this will have an impact on your business income as well.

 Website Maintenance — A Definition

Therefore, website maintenance is the activity of repairing, maintaining, or checking your website regularly for any technical problems that occur during operation.  For this reason, website maintenances is needed to carry out maintenance and repairs to ensure all website files are functioning normally as they should.  Because it serves to drive potential traffic growth and strengthen the ranking of your website in search engines.

Website Maintenance — Its Importance

So, why is website maintenance important for your business?  These are several reasons why it is necessary to maintain your website in order for it to operate optimally:

  • Increase traffic and SEO optimization to get the most of internet users in order to provide quality content to potential customers.
  • Search engines are selective in displaying each search result, like Google. Only great websites will occupy the first page.
  • Website appearance needs some changes over time. Its appearance is like the front page of a newspaper that needs changes according to the current situation.
  • Web hosting also requires maintenance since all visitor activity on your website can cause hosting to run very slowly.
  • Avoid virus and hacker attacks on your website. You will need to control the presence of “intruders” from entering your system and steal your website data.

For that reason, doing website maintenances at least once a month is mandatory if you want it to operate smoothly and optimally.  As a reminder, when your website is not properly managed will often get errors and will experience technical difficulties occasionally.  As a result, it will actually make the image of your company or business deteriorates.

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